Shoot Prep for Toyota- Composite Task

Most if not all advertisement photographs are composite – more that one photograph layered into a photograph.

Looking at Toyota specifically they integrate and environmentally element to their adverts without it being boring. One of their most famous models the Prius is a key example of how they have made being eco-friendly cool.


“Always a better way”- is the Toyota tag line – ao therefore its important to have that in mind.

Examining the brief:

  • Must include vegetation – but doesn’t want to be boring, make sure there is another element to nature. Have sky to add the logo into.
  • The car should not be in the landscape photo – the car will be shot separately
  • Car and a flat plate landscape
  • photograph the landscape first
  • make sure you can match up the two landscapes together
  • measuring – use the iPhone tool on the compass – the clinometer
  • when shooting the car after you should know that it will fit seamlessly into the photograph
  • use a tripod! – measure the height and the angle of the camera
  • light – sunseeker app – to know where the light will fall.
  • analysing light – light distribution – you can use your fist
  • measure – focal length, aperture, focus point, filters

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