We have been told to think about what we might do our essay on for this term in our practice in context module. Over the weeks I have been adding to my timeline and it was actually last week that the idea came to me about what I might focus it on.
Lucy who is one of the lecturers in our sessions spoke to use about the way in which in adverts women are objectified and particularly in perfume adverts there is an atmosphere of the models being used to show their desire in a very sexual way for the product.
Many adverts in the past have shown the females in the images to be in a position of being over powered, for example the Dolce and Gabanna
However the furture seems to be that the tables are turning and that it is more that males are being objectified and there is more equality being shown in advertisement .
Furthermore companies such as Lush, Apple, Hilton, Coca-Cola, GAP and Calvin Klein are showing that sexuality should not come into advert and have featured same-sex couples in their adverts.
I want to explore the evolving style of advertisement with element of documentary photography in it. This will include depiction of sexuality in advertisement, gender roles, social classes.
Today when I went straight into my facebook this was one of the first things I saw.
Here is the link to the article: http://www.pinknews.co.uk/2017/01/21/cosmetics-company-lush-featured-a-gay-couple-in-their-new-campaign-and-its-amazing/?utm_source=PNFB&utm_medium=SocialFB&utm_content=FBJM&utm_campaign=PNFacebook
Even television programmes are exploring the 21st-century society. Today I have just seen this on facebook from Dr Who:
TV series Cuff also explored this with the whole series being based around a Gay love story and also feature a Lesbian couple as well.