Task 6 -Pro Organisations & Business Sectors

This weeks out of class work is set to this brief.



Association of Photographers – from the organisation itself, it defines itself as:

“The Association of Photographers (AOP) is a not-for-profit member organisation representing commercial photographers, agents and assistants globally. Based in London (UK) the AOP supports its members with business and legal advice, workshops and talks, a member forum and an annual Awards programme to spotlight the best in commissioned and non-commissioned photography.”

Royal Photography Society – from the organisation itself, it defines itself as:

“The Royal Photographic Society exists to promote photography and image-making and to support photographers in realising their potential, irrespective of their level of knowledge, equipment or skills. It has an international membership. The Society also acts as a public advocate for photography and photographers.”

– I feel it is best to hear it straight from the society themselves as they will most accurately:


“The Royal Photographic Society is an educational charity promoting both the art and science of photography and aims to help individuals realise their potential as photographers. It is a membership organisation but, as a charity, undertakes a significant number of activities for the public benefit. 

Membership is open to all, irrespective of experience or knowledge. No qualifications are required to join, simply a passion and love for photography or images, its technologies or applications.

Many of our members join to further their own photography and to embrace the challenge of working towards our internationally recognised Distinctions (LRPS, ARPS and FRPS) or Imaging Science Qualifications (QIS, GIS, AIS and ASIS).

By attending Society events – some 300-plus each year – our members enjoy unparalleled opportunities to share knowledge, meet and learn from other photographers and to develop their photographic interests and skills.

The Society holds a number of exhibitions and competitions for members and non-members. The International Print and International Images for Science Exhibitions are held annually alongside exhibitions organised by Special Interest Groups, Regions and Overseas Chapters.

The Royal Photographic Society educational remit is central to its work. It organises practical workshops and lectures with its Regions and Special Interest Groups arrange additional activities, lectures, visits and field trips. The Society also supports photographers and students through its bursary programme. 

Our annual Awards, held in London each September, recognise the highest achievements of individuals from all fields of photography.” 

National Union of Journalists (NUJ) – the Union define themselves as:

“The NUJ represents journalists working in a broader variety of roles than those listed in the ONS category – our members also include photographers, producers, presenters, website managers, content providers, advertising copywriters, designers, social media officers, bloggers, podcasts, press officers, communications officers, photo and video journalists. Some of our members working in magazines, books, PR and communications don’t call themselves journalists but they are still members of our union.”

Research into Sectors of Photography

Advertising sector – the advertising sector of photography is probably the most affluent sector of the art as there is more of a use for it for wealthy brands. The main appeal and perception to the consumer of a brand is through advertising. In turn the advertising will can help to generate sales as it will make the brand become noticed. Therefore it is so important to have a good advert and for companies to therefore spend a decent amount of time and put in a decent amount of effort into their advertising campaign because this is what drives sales and ultimately leads to the success of the company.

Most advertising in photography is fast pace and shoots will only last a day or two but it is a concentrated cost for it. There is a large amount of preparation that will go into advertising shoots so that the process for it will be fast paced and efficient.

E-Commerce in Photography

E-commerce has made the trade of photography so much easier and quicker. It had enabled photographers to trade their work to multiple markets across the world and therefore made the industry far more wealthy as a whole.

E-commerce has made it easier and more accessible for more people to be able to engage with photography to make it as a career or as a profit-making hobby.

Although the connections between buyers and sellers can be argued that it has diminished because there is not that face to face trade anymore due to the anonymity of internet trade.


Photojournalism and Documentary photography have both be around pretty much since the dawn of photography, photography since its beginning has been about capturing something as a visual recording. However over time it has become more widely available with the wider availability of camera to the mass market which can be distributed across the world. Also with the rise of digital photography, the cost to produce images dramatically dropped and the ease of being able to produce an image became greater as it suddenly meant that you did not have to wait for photographs to be developed and you could just capture, view and print images within a matter of minutes and now seconds.

The rise of social media platforms such  Instagram, Twitter, Pinterest, Tumblr and even Snapchat, have meant that documentary photography has become an activity that far more people engage with. Whatever level of experience and photographic skills, the rise of these social media platforms has meant that now millions of people are documenting their lives on them for the world to see.

Three Adverting Photographer

  1. Erik Johansson is an advertisement photographer that really caught my eye. His work is massively digitally edited and takes you into an almost supernatural dream world. Sometimes when photographers do this, they fragment the photographs far too much from reality that it is hard to relate to them, however Johansson manages to keep the perfect balance and reigns in the photographs sp that there is a touch of reality in them. As a photographer Johansson is the perfect example of a photographer that thinks outside of the box. He creates some really unique and interesting ideas that most would think of as impossible to actually produce.

His piece for the Adobe Ins1431068834714.jpegpired Magazine (below) is very powerful and clearly illustrates what I am talking about. The photograph itself is just a simple but well crafted in its composition and its use of tone photograph. However in after effects the snow has been altered for an iPad so that when you move the iPad with the image on screen the snow will move too, bringing the image to life.


2. Nadav Kander’s advertisement photography is once again beautifully crafted on an artistic way to create some images that are not only satisfying to look at but eye-catching due to their individuality. Kander’s work for financial services company Morgan Stanley made what would appear to so many a such a daunting company, such a friendly and approachable and trustnadav-kander_morgan-stanley.jpg worthy brand.

The lay of a picture of some part of the natural world calms the scene and makes it less harsh, but the industrial man made section to the image brings a contrast to it that slices into the image and brings a firm spine of professionalism to it, which is also reinforced by the dress of the individual in the photograph in the suit.


3. Fernando Decillis’s photographer caught my eye as some very clever advertisement photography that makes your look twice. Although I am not keen on all of his work there are a number of pieces that I really do very much like. The photograph below is one piece that I did particularly find interesting.

Screen Shot 2016-12-06 at 18.07.19.pngThis piece is successful in the way in which it uses comedy to catch the attention of the audience. The dark humour in this image which was used for an advertisement for glasses is shocking but at the same time for its purpose does a brilliant job to make you remember it and it can even become a conversation piece. This is exactly what an advertisement it supposed to do and this is why I really do very much like some of the work of Fernando Decillis.

Three Contemporary Photojournalists/Documentary Photographers

  1. Edward Burtynsky stood out to me as an interesting contemporary photojournalist and documentary photographer. In particular his work entitled “Manufactured Landscapes” really stood out to me due to the breathtaking nature of the images captured. I think it is important as a documentary photographer to show the audience something new and/or also make them realise a different side to something that they have never seen before. To expose something to the audience that its persuasive to them in changing their mind or to widen their understand and knowledge of the world.








The photographs from Burtynsky’s manufactured landscapes project series are just so beautifully crafted and the composition of them are just so rich in colour and detail.

2. Mike Brodie’s work which looks at the Young Homeless mainly on freight trains gives the audience a feel in the life of a young homeless individual. Broadie has immersed himself in the situations of the images and this is clearly conveyed in the emotion that is captured in the images.


The images have not had a lot of processing to them and that is also another part to the that appeals to me, by doing this Brodie has captured sure a raw and open look to the photographs that exposes the reality of them.

3. Ross McDonnell’s works is another photojournalists/ documentary photographers that really captured my imagination. McDonnell gets so close the action in his work and as a result captures soem really powerful, hardhitting images.


This photograph above, in particular is one that I find fascinating. The composition is very well framed by the window and there is a great contrast of tones from the white icicles to the dark police in uniform with their riot shields.

Three Photographers Agents – agents work as a web of contacts for photographers working as an outreach to many different clients who can gain work for photographers.

  1. SManagement – http://smanagement.co.uk/about/ is a photography agency who work to promote. They are called upon from both sides, they have photographers approach them to get hold of other people who could help them in their photo shoots and also air directors and others who want photographers for their photo shoots.
  2. L’agence VU – http://www.agencevu.com is a photography agency who work for and with photojournalists to get them work and produce some really exciting work. They have photographers in their data based all over the world which they can commission for work should they be approached by an art director or magazine and publication for work in a specific location.
  3. Nature Picture Library – http://www.naturepl.com is an agency database for wildlife photographers to showcase their work to potential clients. They can be contacted by any client and can find photographs they might suit the needs for the commission.

Three e-commerce studios

  1. GQ Studios – http://gqstudios.co.uk/about/ – is a photography studio which specialises in product and clothing photography for online magazines, catalogues, posters and any other purposes.
  2. Neon Squared Studios – http://www.neonsquaredstudios.com – is a photography studio agency that does photographs for many different types of online e-commerce, including mainly jewellery, invisible mannequins, creative models and menswear.
  3. Style Shoots – http://www.styleshoots.com – is an advanced technology e-commerce photo studio. They have state of the art equipmennt that is differnt to most other providers of the service that make taking photographs so much easier and look better with better lighting setups that most studions which can be controled easily by state of the art technology.




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