Here is the equipment list for the billboard adverisement. Canon 70D camera Tripod Elinchrom 1000 flashheads Elinchrom photography backdrop Elincrom Lighting stands apple mac hotshoe adapter flashmetre Advertisements
Here is the call sheet for the billboard photoshoot on 26th February 2018
A perfect example of the style of photography I want to produce for this is the style used by Branden Summer is his project “All Love is Equal” part of the Kickstart Project. The project shows same sex love and makes the poses of the models modest and not provative. All of the looks and … More Billboard Photographer reference – Branden Summers
Chappy was founded in march 2017 by Ollie Locke & Jack Rogers and is a new gay dating app. The app strithes to be differnt to other gay dating apps as it presents a safe and elegant platform for users. It stands out in the market as many other dating apps which gay men use … More Client research – Chappy
What is above the line? They seem simple enough. Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet.
Below I have the included the content research I did to formulate the idea for what should be in my advertisement.
Chappy is all about showing a gay lifestyle and love that is non sexualised and positive. As shown above the images are candid and some looking directly at the camera but all very fun and fresh looking. Exploing compeition for how I will make this campaign impactful below from the photo I have collected: Much … More Research on the Brand